Studebaker planning a comeback

By Tim Beissmann
February 06th, 2012

The boss of the dormant Studebaker Motor Company has laid out a six-step plan to revive the US manufacturer and build a full range of vehicles for the 21st and 22nd centuries.

Studebaker president and CEO RW Reed explains the initial phase of the company’s return is to introduce a range of petrol and electric scooters, starting off with small-engined models and progressing with more powerful versions in the future. Reed says a number of successful manufacturers – including BMW, Honda and Suzuki – have proved the potential of this business case in the past.